Wednesday, 23 April 2014

Daimler's Global Expansion: 350 000 Vehicles in China

In 2013, the Daimler factory from Beijing, China, built 120 000 Mercedes-Benz cars. Rene Reif, the head of manufacturing at Beijing Benz Automotive declared that, by the end of this year, production capacity in China will be about 140 000 cars.



But that’s not all of it! Reif told also to the press that, if customer demands call for it, Daimler can expand the production capacity at its Beijing plant to 350,000 vehicles a year.
This year, Daimler started the production of the new C class model in Bremen, Germany, and the company intends to produce it also in United States and South Africa.
According to official dates, last year Daimler sold 2.3 million vehicles and employed a workforce of 275.000 people.
The Frankfurt-based analyst Juergen Pieper said in 2013, related to Daimler’s business in China, that „ Daimler has begun a catching-up process and is taking the right steps now“ and „ they didn’t prioritize the market as Volkswagen or BMW did a couple of years ago. Daimler is now correcting this mistake “.

It seems that the corrections already succeed and Asia becomes a very important piece of Daimler's global expansion strategy.

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